Insights

5 NFT Memberships Worth Having in 2025

We’re talking real perks, not just JPEGs.

Rarible

• 4 min read
5 NFT Memberships Worth Having in 2025
This article has been updated in August 2025. If you're interested in learning about how Rarible can help you create unique digital experiences for your audience, reach out to us.

Some of the most resilient communities in web3 are built not around avatars, but around membership NFTs: tokens that unlock real benefits like private chats, exclusive drops, onchain governance, or even fine dining.

This list highlights five standout membership NFT projects from 2024–2025. Whether you're after alpha, experiences, or cultural cachet, these NFTs offer more than just a picture. And if you’re building something similar, Rarible can help you launch it—whether you're a brand, artist, or platform.

1 Pudgy Penguins

Pudgy Penguins has evolved far beyond its cuddly PFP origins. In 2024, the project launched the $PENG token, introduced Soulbound Badges to deepen community engagement, and rolled out Pudgy World—a fully integrated, browser-based metaverse. Physical toys now unlock digital experiences via NFTs, bridging web2 and web3.

Membership here means access to drops, brand experiences, and real community ownership—all driven by an active team and loyal fanbase. Explore Pudgy Penguins on Rarible.

Projects like Pudgy show how community, physical goods, and tokenized access can work together. Rarible enables phygital drops and token-gated access – reach out to us to discuss.

LinksDAO launched in January 2022 with a limited collection of Leisure and Global Membership NFTs (9,090 minted), raising over $10 million to fund its goal of creating a crypto-native golf and leisure club.These NFTs serve as digital membership passes that grant holders access to the LinksDAO Discord community, governance voting rights, and the chance to join the club at its first physical course in Scotland, which was acquired in mid‑2023. 

In 2025, LinksDAO expanded with two major developments: launching a community token ($LINKS) on the Base blockchain—one-third allocated to existing NFT holders—and entering a deal for partial ownership of Hillcrest Golf Course in Kansas City, a renovation project that will be subject to a vote by NFT-holding members.

If you’re thinking about DAO-governed access or tokenized membership in physical communities, Rarible can help you launch and manage NFT passes that evolve with your project.

3 Louis Vuitton

In true fashion house style, Louis Vuitton created one of the most exclusive NFT memberships to date using NFTs. These tokens grant holders access to private Discord channels, exclusive product drops, and limited-edition collectibles from the brand.

VIA launched in 2023 and remains active in 2025, offering a clear use case for token-gated luxury experiences—and showing how high-end brands can reward their biggest fans through web3. Learn more at Vogue Business

High-end brands are turning to NFTs to reward superfans and build long-term engagement. Rarible’s white-label tools help you launch membership NFTs without compromising on design or exclusivity.

4 Poolsuite

Poolsuite, the retro-futuristic brand behind some of Web3’s most stylish digital experiences, uses NFT-based memberships to build an exclusive, utility-driven community. 

The Executive Member tier (2,500 NFTs) grants early access to all Poolsuite projects and tools, while the more limited Pool Member tier (250 NFTs) was gifted to close collaborators and offers similar perks on a smaller scale. 

Membership benefits include access to digital tools, private events (like a Ralph Lauren party in Miami) and limited-edition collectibles. These NFTs function not just as access passes, but as identity anchors within a tightly knit community. Poolsuite’s success demonstrates how well-designed NFT memberships can create long-term engagement, brand affinity, and real-world value. 

Looking to build your own? Contact us to learn how Rarible can help you launch membership NFTs or other utility-driven NFT projects.

5 LiveArt X Card

LiveArt specialises in tokenizing real world assets in the art world. Their X Card (also called LiveArt Pass) is a membership NFT launched in April 2023. The pass offers curated access to digital art drops, AI-powered market insights, and a token economy through the $ART token.

Cardholders enter one of three tiered circles – Member’s, Collector’s, or Patron’s Circle – based on their past activity and collection size (e.g. holding ≥10 ETH in top-tier digital art). Each tier unlocks tailored perks: early access and preferential pricing for major artist drops, enhanced $ART rewards, and invitation-only networking and educational events with leading collectors and galleries.

From AI insights to event access, LiveArt shows how NFTs can drive layered value. Rarible supports everything from token drops to access tiers – ideal for art, RWA, or loyalty projects.

These projects show that NFT memberships are already delivering real value—unlocking exclusive communities, real-world perks, and new ways to engage loyal audiences. They’re not theoretical. They’re live, active, and working.

Rarible helps brands, platforms, and creators launch utility-driven NFT programs with the tools and infrastructure to scale. From custom marketplaces to flexible smart contracts, we make it easy to go from idea to launch—backed by real partner support.

If you’re ready to build something that lasts, contact us to get started.