Community Is At The Heart Of All Successful NFT Projects.

In a post-hype cycle, one truth remains: strong communities sustain NFT projects long after the mint. As speculation fades, belonging and shared values drive real utility and growth, and keep users and collectors coming back for more. 

A thriving community offers feedback, spreads the word, and builds alongside the project. Holders aren’t just buyers—they’re believers, collaborators, and sometimes even co-creators. The most successful NFT ecosystems – like MegaETH, Scope, or Etherlink – build frameworks that encourage participation, creativity, and ownership.Keep reading to learn more about some of the most successful projects and drops on Rarible, and the communities that drive them.

The MegaETH community

MegaETH, known as “the first real-time blockchain,” claims speeds of 100,000 TPS and sub-millisecond latency. But beyond its tech, it’s building a community-first ecosystem designed to last.

Its community includes developers, collectors, token holders, and curious newcomers who connect across Discord, X, hackathons, and governance forums. The vibe is collaborative—people gather to build, learn, and shape the project together. Early NFT drops like “The Fluffle” and “Alien Rabbits” helped anchor a loyal base. These projects created a sense of belonging—being early meant being part of something.

NFTs are central to community-building on MegaETH, and that energy is on full display at RaribleFUN. Live on testnet, this experimental marketplace saw 7 million mints on its first drop. 

Since then, every new artist has drawn huge numbers, showing how committed and active the MegaETH community really is. Artist Fimmonaci has had 3 successful drops on RaribleFUN so far, and it's clear that he’s clicking with the MegaETH community: “The community is very very active, I call it Mega folks – we support each other, it's like a new family. People just want to cook and give support to the chain!”

By building a solid community now, MegaETH are setting themselves up for serious wins on day one of mainnet.

The After School Club community on Eclipse

After School Club (ASC) is a standout example of how community-first thinking drives success in the NFT space. From daily engagement and AMAs to a sold-out mint party on Discord, the ASC team spent over seven months nurturing genuine relationships with their holders. They built momentum through pure community outreach —no influencer campaigns, no whitelist —just a clear vision, consistent presence, and shared nostalgia. The result? A sold-out 10K collection in under an hour and a community that feels more like a friend group than a fanbase.

"The energy was electric. We’ve been building momentum and trust with our community for over seven months, engaging with them daily through AMAs, gathering their feedback, and truly listening to what they wanted from this collection. It was more than a mint—it was a culmination of months of shared passion and effort" (Alucard – co-founder of ASC)

The ASC community isn’t just strong on its own—it’s deeply woven into the wider Eclipse and Scope ecosystems. Proceeds from the ASC mint contributed to the Eclipse Creators Fund, reinforcing a culture of mutual support. That shared momentum is creating real camaraderie: ASC holders know they’re helping power the next wave of creator projects on Eclipse.

Etherlink brings the Tezos art scene to Ethereum

Etherlink brings the vibrant creativity of Tezos to Ethereum—and vice versa. By bridging the two ecosystems, it opens new doors for artists and collectors alike. Recent Rarible drops on Etherlink show just how powerful this cross-chain dynamic can be:

• Mark Knoll’s 2,000 edition PFP collection sold out on day 1.
• Mek.txt’s 512 piece collection "Chapter00" sold out in hours.
• "Links" Season One sold over 12K NFTs.

Artists like Jesperish, who sold over 4K editions, often emphasize the importance of community in their work. Jesperish believes that creating authentic connections and communities, whether through private conversations or art, leads to finding collectors who genuinely resonate with your vision. "Explore the online space. Try out different social media platforms. Go to events. Attend virtual spaces. Reach out to everyone. Try everything and see what suits you. If you express yourself in the best and most genuine way possible, you’ll attract collectors who will stick around," he says.

Similarly, MEK.txt credits Tezos for being the chain where he grew his roots and found his community. "When a person wants to grow, they have to be rooted in one place," he explains, underscoring the power of a dedicated community in a creator's growth. By facilitating these types of connections, Etherlink fosters an environment where both artists and collectors thrive.

Strategies for growing an NFT community that lasts

To build an NFT community that lasts, start small and show up consistently. Communities don’t scale before they solidify, so focus on being present—whether on Discord, Twitter, or Telegram—and build trust through repetition. Make the experience two-way by asking for feedback and involving holders in decisions; this creates shared ownership and deeper emotional investment.

Reward active participation over wallet size with allowlists, airdrops, and token-gated perks that recognize community engagement. Finally, collaborate with like-minded projects through joint events or cross-claim drops to attract new attention while staying true to your values.

How Rarible supports NFT communities

Rarible isn’t just a marketplace—it’s a launch partner for creators who value community. Its white-label tools and custom marketplaces let artists ,brands and chains drop NFTs with full control over branding, royalties, and mechanics.

From open editions to allowlist claims and holder rewards, Rarible supports drop formats that prioritize long-term collectors over flippers. The result: meaningful, on-brand releases that deepen community engagement from day one.