How to Grow Your NFT Art Community

Being an artist is one of the most rewarding careers out there - but let’s be honest: it’s not always sunshine and daisies. “Making it” can be tough, even in NFTs, where the opportunities are greater and your connection to your collectors is stronger. Navigating the social media platforms that are central to NFT culture (hello X!) can be a dizzying mix of fun, interesting, and overwhelming. But don’t worry - we’ve got you!

We spoke to 5 artists at different stages of their careers to get some insight into what it takes to grow your community, find collectors, and be a successful artist (whatever that means to you).

What’s the TL;DR? Be authentic, be consistent, and have fun. Let’s get into it.

Jesperish: “It’s Not Just About the Art—It’s About Connection” 

Jesperish is a digital artist exploring self-discovery, spirituality, and the human experience through abstract visuals. Inspired by architecture, culture, and personal growth, his work—featured at Christie’s and Sotheby’s—transforms struggles into pathways of discovery, offering a window into life’s complexities. Jesper recently took part in the ongoing Links series on Etherlink, with a majorly successful drop. Read more here.

How important is X in the NFT space?

Jesperish: “X is a great tool to reach out to people, connect with others, and show your appreciation for other artists. It’s a fantastic way to show support and interest and to build a profile that truly represents your world.

What brought me success isn’t necessarily just my work—maybe not at all. I genuinely love talking to people, and I’m truly interested in what they have to say. I enjoy talking about art and music, and often, I start very personal conversations about the meaning of life or emotional struggles. These conversations have led to deeper connections with a lot of people, and over time, strong bonds have been formed.”

“The willingness to understand and develop yourself is fundamental. Real growth takes time, so focus on personal development, artistry, and genuine expression. If needed, take side jobs to support yourself financially while pursuing your art. But most importantly, enjoy the process and remain true to yourself.” 

How do you connect with other artists and collectors?

Jesperish: “If you express yourself in the best and most genuine way possible—whether through private conversations or your art—it becomes easier to find people who resonate with you.

This is also how you find good collectors. Most collectors who truly feel your work will stick around and enjoy having conversations with you. Other collectors might just look at your numbers, so attending to trends and growing your social media account helps.

Explore the online space. Try out different social media platforms. Go to events. Attend virtual spaces. Reach out to everyone. Try everything and see what suits you. Find something that fits with you as a person—something you can do on a daily basis without draining all your energy.”

JuuJuu Mama: “Collaboration is a powerful tool”

Juujuumama has been creating NFTs since 2021. She’s a big advocate for emerging artists and runs multiple initiatives, including Ìtàn, which curates digital exhibitions for West African artists, and Naija Onchain, which helps Nigerian creators navigate Web3. Her work blends custom-made AI models to create vibrant digital paintings and illustrations. Learn more in our exclusive interview here.

Is X an important part of being an NFT artist?

JuuJuu Mama: “X is vital - it’s where conversations happen, trends emerge, and connections are made. Many NFT collectors and artists are highly active there, so it becomes a hub for discovering new art, sharing work, and building a personal brand. It’s also where collaborations, opportunities, and even friendships are born.” 

Any tips on growing your following on socials?

JuuJuu Mama: “It’s a mix of strategy and authenticity. I share my art consistently, engage with other creators, and actively participate in conversations about NFTs and art. I also make an effort to be approachable—sharing not just my wins but also my struggles and behind-the-scenes moments of my creative process. Collaborations, retweets from influential accounts, and hosting or participating in spaces also help grow my reach.”

“Stay consistent. Post your work regularly, share your story, and engage with others in the space. Collaboration is also a powerful tool—don’t be afraid to partner with other artists or collectors. Set small, achievable goals. Whether it’s minting your first piece, growing your followers by 100, or hosting a virtual exhibition, these milestones keep you motivated.”

What does community mean to you?

JuuJuu Mama: “Being part of different communities allows me to network, cross-promote my work, and collaborate with other creators. It also helps me stay inspired and keep a pulse on what resonates with collectors and artists alike. Building strong relationships is essential for visibility and credibility in the space.”

MEK.txt: “take full custody of your actions and learn from everything”

MEK.txt is a highly successful artist in the Tezos community. With over 37K followers on X, and a vibrant social media presence, MEK.txt is a beloved member of the NFT art world. Check out their sold-out collection launched on Etherlink with Rarible earlier this year, and their in-depth interview here.

How important is X in the NFT space? 

MEK.txt: “It's very important to me since I love to chat with inspiring people. That’s the main reason why I’m not inspired by socials like Instagram or Tiktok, I guess, where the visuals are at the forefront, leaving little to no context, and little opportunity for genuine interaction with the artist.”

Are you involved in different NFT or art communities? How does this help you network and grow?

MEK.txt: “I'm not in one particular DAO, or community, or cabal per se… But I do have the principle that when a person wants to grow, they have to be rooted in one place. Back in 2022 I chose Tezos as my native chain and community (it was also my first chain, the chain that managed to bridge me over from web2). And I've been growing alongside them ever since.”

“Each person differs of course, but for me it's important to just be. Mimic others, be yourself, create, destroy, make mistakes, make good things, befriend, have beef…take full custody of your own actions and learn from everything.”

How did you develop your collector base?

MEK.txt: “It’s a combination of Twitter presence and engaging with a community. I'll also add that I put great emphasis on collectors who have the same interest,  IRL occupation or skillset with me. Since I know they grow with what I do, and I grow with what they share as well. I talk frequently with my collectors outside of art, NFTs, and all that jazz.” 

Nygilia: “We help uplift one another”

Nygilia is a New York-based visual artist blending fantasy, gaming, and diverse cultural influences to create immersive contemporary art. Animation, AI, and illustration all come together to create a practice that is layered and diverse. She has been working in the NFT space since 2021 and has a steadily growing community around her. Check out her successful Alzenaverse drop here and read more about her on our blog.

How do you build a community on X?

Nygilia: “So the best way I learned to grow my X following is by always being open to different social groups and projects that align with my interests, passions, and career goals. When I started in the NFT space, I knew absolutely nobody so it was like walking in the dark essentially. 

Over time, you just slowly meet like-minded people and make art. The culture of collaborative and creative support is very much the drive in the NFT space. We help uplift one another and grow at a pace that works for you. 

I think being an artist in the NFT space also comes with learning how NFTs function overall. The best way to learn that is by investing in projects or people you really resonate with.”

Are there other platforms that are important? What about Discord?

Nygilia: “Discord is interesting because I love and hate it at the same time haha. I only really started getting into Discord in the past two years because now that I am more established in the space, I really want to become part of communities. This is the best app to engage there.

I am currently a member of Forgotten Runes Wizard Cult because I own one of their Wizard NFTs. They have a channel in Discord and it allows me to meet other members, engage in new opportunities, and they are also very passionate about building the story with their followers.” 

Aoife O’Dwyer: “My approach to networking is more like finding friends”

Aoife O D’wyer is an artist, designer, and founder based in Ireland. Her work explores the gaps in human perception through colorful illustrations and animations. She subverts expectations with queer, neurodivergent storytelling and hand-drawn digital works, blending AI-assisted and traditional techniques. Notable collections include the Foofees PFP collection, and her subscription project Hyefa.

Would you say community has been an important part of your NFT journey?

Aoife O’Dwyer: “Yeah, my first love in web3 was the wonderful world of indie 1/1 artists. I met my peers, they became friends and supporters and collectors and remain a constant source of encouragement, knowledge and inspiration. 

My approach to networking is closer to finding friends as opposed to something more strategic but it has worked for me to find my people in web3. My spiritual and cultural home in web3 is the inimitable gaycoinz gc which I couldn’t even begin to define. These communities are important professionally, but it’s also vital emotionally and socially to find folks you relate to and can connect with authentically, safely and honestly here.” 

“Remember that there’s lots of vibrant, loving, open, creative, innovative, intelligent, considerate and conscious communities who are waiting to welcome you with open minds, honest yapping sessions, unapologetic cheerleading and curious hearts. We are, after all, at the raw edge of the new internet during a creative, cultural and financial revolution.”

How did you develop your collector base?

Aoife O’Dwyer: “I definitely benefited initially from the rush of the 2021 NFT craze, but as time went, on a lot of my original collector base became less active and many left the space entirely. So I do feel like the last few years of experimentation on my part have also opened me up to new collectors - on different chains, different platforms and interested in different mediums and collecting formats. In essence, for me, it’s been a combination of engaging with creative communities including and beyond my own and experimenting a bunch.” 

How do you handle the ups and downs of being an artist?

Aoife O’Dwyer: “It’s funny because to do well here, you need to be both unwaveringly bullish on yourself but also fiercely adaptable and resilient. In such a volatile and fast-moving space that’s affected so profoundly by things you simply can’t control market prices and algorithms, you have to learn to take it all in your stride. Besides, opportunities and creative ideas are endless so now you get to try again with more experience and knowledge and lessons learned – what a joy!”

There you have it! The NFT space is full of opportunities for growth, and one of the best ways to navigate it is by learning from those who have done it before. The talented artists featured in this article have shared valuable insights on creativity, visibility, and success—reminding us that experimentation, persistence, and community are key. 

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