Rarible Launches Branded Onchain Storefronts With VeeFriends

Lara Curran -

What does the perfect onchain shopping experience look like? What does the ideal brand hub feel like? How do fans connect with the worlds they love? We set out to answer those questions and built the first branded storefront on Rarible.com, partnered with the iconic VeeFriends.

VeeFriends: a community built onchain

Launched in 2021 by Gary Vaynerchuk, VeeFriends is a universe of 250+ characters that live across collectibles, comics, animation, and real-world experiences. What started as an NFT collection has grown into a culture with its own voice and community.

That evolution makes VeeFriends the perfect partner to kick off storefronts. The brand already thrives on community connection and storytelling, and now it has a dedicated onchain space to match.

One hub for the VeeFriends universe

The new VeeFriends onchain storefront brings all of VeeFriends digital collectibles into one place with storytelling and stats. It’s a destination, not just a marketplace.

Onboarding is frictionless, too. For this launch, we integrated the VeeFriends Wallet Powered by Privy, which lets fans sign in with just an email. Plus, Crossmint makes purchasing super easy, with credit card, Apple Pay, or Google Pay. And because it’s part of the $RARI rewards program powered by the RARI Foundation, activity on the storefront may qualify participants for rewards.

Storefronts: the future of onchain brand commerce

Onchain storefronts are built for scale. They’re branded, modular spaces where companies and creators can sell, trade, and tell their story, with no intermediaries.

Here’s what they offer:

  • Full customization: Your space, your branding, end to end. Think of it as your onchain Shopify.
  • Primary sales: Sell directly to your community with full control over pricing, merchandising, and chain selection.
  • Secondary trading: Let customers resell your digital products while you earn from every secondary sale.
  • Built-in storytelling: Use text, video, and highlights to bring your brand to life. Include media features, community spotlights and more to bring your store to life.
  • Simplified onboarding: Privy wallet means users can sign up with their email address – no more complicated seed phrases. Plus, Crossmint integration brings credit-card checkout to select chains.

Every brand will need this kind of presence. The future of ecommerce will be onchain, unlocking creativity, community, and culture in a format that lives natively on the internet.

What’s Next

The VeeFriends storefront is just the first step. In the coming weeks, more iconic brands will launch their own storefronts on Rarible, each built to fit their identity and community.

We’ll also be rolling out Rarible Studio: a dashboard that gives brands direct control over building and managing storefronts. With it, anyone can fully own their onchain presence.

The future of brand commerce is onchain, and it’s already here. Start with the first chapter: the VeeFriends onchain storefront on Rarible.